Updated Sep 16, 2026· 11 min read· Product guide

Key takeaways

  • Table of Contents 5 sections 11 min read 1 Quick Verdict 2 Novilla Model Families and Prices 3 How to Choose 3.1 Start by identifying the family, not the name in the title 3.2 Hybrid versus all-foam is the real…

Novilla is one of the more confusing brands to shop online, not because the mattresses are complicated but because the naming is. The same basic product appears under half a dozen listing titles, thickness is used as a model identifier, and words like Bliss, Cooling, Hybrid and Comfort Sleep get combined in ways that are not always consistent between sizes. Two listings can both say “Novilla Queen 12 Inch” and be completely different constructions at a $120 price gap.

Once you sort the catalog by what is actually inside, it collapses into four families: the all-foam Bliss line, the gel-infused Bliss Cooling line, the coil-based hybrid lines, and the premium AiryFlow Graphene. Within each, thickness runs from 6 to 14 inches and does most of the work on price. This guide maps the models to real current prices and tells you which family suits which sleeper, without pretending any mattress can treat a medical condition.

Novilla Queen Mattress, 12 Inch NanoGEL™ Memory Foam Mattress Queen

Novilla Queen Mattress, 12 Inch NanoGEL™ Memory Foam Mattress Queen

Selected for "novilla mattress models explained": this listing is a bedding product (Novilla Queen Mattress, 12 Inch NanoGEL™ Memory Foam Mattress Queen), matching the product category this article compares.

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Novilla AiryFlow Graphene Queen Mattress 14 Inch, Cooling Memory Foam

Novilla AiryFlow Graphene Queen Mattress 14 Inch, Cooling Memory Foam

Selected for "novilla mattress models explained": this listing is a bedding product (Novilla AiryFlow Graphene Queen Mattress 14 Inch, Cooling Memory Foam), matching the product category this article compares.

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Novilla Queen Mattress 12 Inch, Cooling Hybrid Mattress with Upgraded Coils

Novilla Queen Mattress 12 Inch, Cooling Hybrid Mattress with Upgraded Coils

Selected for "novilla mattress models explained": this listing is a bedding product (Novilla Queen Mattress 12 Inch, Cooling Hybrid Mattress with Upgraded Coils), matching the product category this article compares.

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Novilla Twin Bed Mattress, 8 Inch Twin Size Mattress with Gel Memory Foam

Novilla Twin Bed Mattress, 8 Inch Twin Size Mattress with Gel Memory Foam

Selected for "novilla mattress models explained": this listing is a bedding product (Novilla Twin Bed Mattress, 8 Inch Twin Size Mattress with Gel Memory Foam), matching the product category this article compares.

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Quick Verdict

For most buyers the best value in the range is a 12-inch hybrid. The Novilla 12 Inch Queen Hybrid with Smart Coils at $179.99 is the standout: pocketed coils, a foam comfort layer, CertiPUR-US and fiberglass-free per the listing, for less than many 3-inch toppers plus a bad mattress. Coils give better airflow and edge behavior than an all-foam build at the same price.

If you specifically want the memory foam feel – close contouring, strong motion isolation – the Novilla Bliss Queen 12 Inch Gel Memory Foam at $299.99 is the core model, with the Bliss Queen 10 Inch at $269.99 below it and the Bliss Queen 14 Inch at $339.99 above. Understand the trade honestly: memory foam sleeps warmer than coils or latex as a rule, and gel infusion helps modestly rather than dramatically.

For guest rooms, bunks and kids, the thin foam models are the right answer and are remarkably cheap: Novilla Twin 6 Inch at $79.99, Twin 8 Inch at $96.99, Twin 10 Inch at $109.99. For a hot sleeper with budget, the Novilla AiryFlow Graphene 14 Inch King at $599.99 is the top of the range and the only model using a graphene-infused approach.

Novilla Model Families and Prices

Model Size Thickness Construction Price
Novilla Twin Mattress Twin 6 in Gel memory foam $79.99
Novilla Twin Bed Mattress Twin 8 in Gel memory foam $96.99
Novilla Twin Size Mattress Twin 10 in Gel memory foam $109.99
Novilla Twin Hybrid, Comfort Sleep Twin 10 in Pocket innerspring, pillow top $120.33
Novilla Twin Cooling Hybrid, Upgraded Coils Twin 12 in Hybrid $169.99
Novilla Bliss Twin Twin 8 in Gel memory foam $169.99
Novilla Bliss Twin Twin 10 in Gel memory foam $179.99
Novilla Bliss Twin Twin 12 in Gel memory foam $189.99
Novilla Full Mattress Full 10 in Gel memory foam $147.76
Novilla Full Hybrid, Comfort Sleep Full 12 in Pocket innerspring, pillow top $177.99
Novilla Full Hybrid Gel Memory Foam Full 12 in Hybrid $208.14
Novilla Full Gel Memory Foam Full 10 in Gel memory foam $239.99
Novilla Bliss Full Full 12 in Gel memory foam $269.99
Novilla Queen Hybrid, Smart Coils Queen 12 in Hybrid, fiberglass free $179.99
Novilla Queen Hybrid, Comfort Foam Pillow Top Queen 12 in Innerspring pillow top $225.99
Novilla Queen Cooling Hybrid, Upgraded Coils Queen 12 in Hybrid $234.99
Novilla Queen Gel Memory Foam Queen 14 in Gel memory foam $264.03
Novilla Bliss Queen Queen 10 in Gel memory foam $269.99
Novilla Bliss Queen Queen 12 in Gel memory foam $299.99
Novilla Queen Hybrid Gel Memory Foam Queen 14 in Hybrid $329.99
Novilla Bliss Queen Queen 14 in Gel memory foam $339.99
Novilla Bliss Cooling Queen Queen 12 in Gel-infused memory foam $349.99
Novilla Bliss Cooling Queen Queen 14 in Gel-infused memory foam $379.99
Novilla King Hybrid, Smart Coils King 14 in Hybrid, fiberglass free $281.14
Novilla King Cooling Hybrid, Upgraded Coils King 12 in Hybrid $278.99
Novilla King Hybrid Gel Memory Foam King 12 in Hybrid $299.99
Novilla King Cooling Hybrid, Upgraded Coils King 14 in Hybrid $349.99
Novilla Bliss King King 12 in Gel memory foam $369.99
Novilla Bliss King King 14 in Gel memory foam $429.99
Novilla Bliss Cooling King King 14 in Gel-infused memory foam $449.99
Novilla AiryFlow Graphene King King 14 in Graphene cooling memory foam $599.99

How to Choose

Start by identifying the family, not the name in the title

Ignore the marketing adjectives and look for one thing in the bullet points: does it mention coils? If it says pocketed coils, Smart Coils, Upgraded Coils, innerspring, or pillow top, it is a hybrid. If it only mentions foam layers, it is all-foam regardless of whether the word Bliss appears. That single question sorts the catalog faster than anything else, because it determines heat behavior, edge support, bounce, and how the mattress ages.

Hybrid versus all-foam is the real decision

Coils allow air to move through the mattress, so hybrids generally sleep cooler than all-foam of the same thickness. They also give firmer edges, which matters if you sit on the side of the bed or sleep near the perimeter, and they respond faster so you are not climbing out of an impression when you turn over. All-foam wins on motion isolation – a partner getting up is far less noticeable – and on close contouring. At Novilla’s prices the hybrid is usually the better buy per dollar: the 12-inch Queen hybrid at $179.99 undercuts the 12-inch Bliss all-foam Queen at $299.99 by $120.

Use thickness to match body weight, not to signal quality

Thickness in this range works out roughly as follows. Six and 8 inches suit children, bunk beds, daybeds, and occasional guest use. Ten inches works for lighter adults and guest rooms in regular use. Twelve inches is the standard adult thickness and covers most sleepers. Fourteen inches gives more comfort layer above the support core, which matters most for heavier sleepers and for side sleepers who need more give at the shoulder and hip. Firmness perception is subjective and depends heavily on body weight, so a 12-inch that feels medium to one person can feel firm to a lighter partner on the same bed.

Match firmness direction to sleep position

Side sleepers generally need more pressure relief at the shoulder and hip, which points toward the thicker all-foam Bliss models or a 14-inch hybrid with a generous comfort layer. Back and stomach sleepers generally need more support and less sink at the hips, which points toward the 12-inch hybrids with coils closer to the surface. Couples with different needs usually do better on a hybrid, because the coil layer keeps the overall support consistent while the comfort layer handles the difference.

Read the cooling claims carefully

Novilla sells three tiers of heat management and they are not equivalent. Standard gel memory foam models have gel mixed into the foam. The Bliss Cooling line is described as gel-infused and sits roughly $50 above the equivalent Bliss at the same size and thickness – $349.99 for the 12-inch Cooling Queen versus $299.99 for the standard 12-inch Bliss Queen. AiryFlow Graphene at $599.99 for a 14-inch King is the flagship. All three help, and none of them turn memory foam into a cool-sleeping material. If you run genuinely hot, a hybrid with coils will do more for you than any foam infusion at a lower price.

Check the certifications and what they cover

Several Novilla listings state CertiPUR-US certification and fiberglass-free construction. CertiPUR-US addresses what is in the foam – emissions, certain flame retardants, certain chemicals – and is worth having. Fiberglass-free matters because fiberglass is used as a flame barrier in some budget mattresses and becomes a problem if the cover is ever removed. These are listing claims and they vary by model, so verify on the specific listing you are buying rather than assuming they apply range-wide.

The Picks in Detail

Novilla 12 Inch Queen Hybrid with Smart Coils – $179.99. The best value in the whole range. Pocketed coils for airflow and edge support, foam comfort layer above, with fiberglass-free and CertiPUR-US both called out in the listing. For a spare room, a first apartment, or a rental, this is hard to beat at the price.

Novilla Queen 12 Inch Cooling Hybrid with Upgraded Coils – $234.99. The step up on the hybrid side, with a heavier coil specification. The King version at $278.99 and the 14 Inch King at $349.99 extend the same design. If two adults are sleeping on it nightly, this tier is the sensible floor.

Novilla Queen 12 Inch Hybrid with Comfort Foam and Innerspring Pillow Top – $225.99. A softer-feeling hybrid with a quilted pillow top surface, described as a soft feel. This is the model to look at if you want coils underneath but do not like firm surfaces. The Full at $177.99 and Twin at $120.33 cover the smaller sizes.

Novilla Bliss Queen 12 Inch Gel Memory Foam – $299.99. The centerpiece of the all-foam line. Classic memory foam behavior: close contouring, excellent motion isolation, slow response. Go up to the 14 Inch at $339.99 if you are a side sleeper or on the heavier side; drop to the 10 Inch at $269.99 for a lighter sleeper or a guest room.

Novilla Bliss King 12 Inch – $369.99 / 14 Inch – $429.99. The King equivalents. Note that the standard Novilla King 12 Inch Gel Memory Foam at $265.99 is $104 cheaper than the Bliss version at the same size and thickness, which is worth comparing feature by feature before paying for the name.

Novilla Bliss Cooling Queen 12 Inch – $349.99 / 14 Inch – $379.99, King 14 Inch – $449.99. Gel-infused versions of the Bliss line at roughly a $50 premium. Buy this only if you have decided on all-foam and you sleep warm; if cooling is your primary concern, spend less on a hybrid instead.

Novilla AiryFlow Graphene 14 Inch King – $599.99. The flagship. Graphene-infused cooling memory foam, and the most expensive model in the catalog by a wide margin. It is the top of Novilla’s heat-management ladder, though as with all foam cooling technologies, treat it as an improvement over standard memory foam rather than a solution to a severe overheating problem.

The small and cheap models – $79.99 to $120.33. The 6-inch Twin at $79.99, 8-inch Twin at $96.99 and 10-inch Twin at $109.99 are genuinely useful for bunk beds, trundles, daybeds and kids’ rooms. The 10-inch Twin hybrid at $120.33 adds coils for barely ten dollars more and is the better buy for a child who will sleep on it every night.

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FAQ

What is the difference between Novilla Bliss and the regular Novilla mattresses?

Bliss is the branded all-foam line and generally carries a price premium over unnamed Novilla foam models of the same size and thickness – the 12-inch King Bliss at $369.99 versus a 12-inch King gel memory foam at $265.99, for example. The differences are in foam layering and cover specification rather than a change of category. Compare the layer descriptions on the two listings side by side before assuming the premium buys something you need.

Are Novilla mattresses fiberglass free?

Several listings, including the 12-inch Queen and 14-inch King hybrids with Smart Coils, explicitly state fiberglass-free along with CertiPUR-US certification. Those claims are made per listing, not brand-wide, so check the specific model you intend to buy. As a general rule, never unzip and remove a mattress cover regardless of brand unless the manufacturer states it is designed to be removed.

Which Novilla model is best for back pain?

No mattress can treat, cure, or prevent back pain or any spinal condition, and listings that use phrases like “back pain relief” are using marketing language rather than a clinical claim. What a mattress can do is support you in a position you find comfortable, which varies by weight and sleep position. Persistent or worsening pain, or pain that radiates, is a reason to see a clinician rather than to buy a different mattress.

Do these need a box spring?

No. All of these are mattress-in-a-box products designed for a platform base, a slatted frame, or an adjustable base. If you use slats, check the gap – most foam and hybrid manufacturers specify a maximum of around 3 inches, and wider gaps let the mattress sag between the slats and can void the warranty.

How long do they take to expand?

Compressed mattresses typically reach usable shape within 24 to 48 hours and full loft by 72. Unbox in the room where it will be used, leave it uncovered, and keep the room reasonably warm, since foam expands faster above about 65 degrees F. Expect a new-foam odor during that window that fades as it airs out.

K
KK Home Furnishings Editorial Team
Check manufacturer documentation and the product listing before choosing.

FAQ

What is the difference between Novilla Bliss and the regular Novilla mattresses?
Bliss is the branded all-foam line and generally carries a price premium over unnamed Novilla foam models of the same size and thickness – the 12-inch King Bliss at $369.99 versus a 12-inch King gel memory foam at $265.99, for example. The differences are in foam layering and cover specification rather than a change of category. Compare the layer descriptions on the two listings side by side before assuming the premium buys something you need.
Are Novilla mattresses fiberglass free?
Several listings, including the 12-inch Queen and 14-inch King hybrids with Smart Coils, explicitly state fiberglass-free along with CertiPUR-US certification. Those claims are made per listing, not brand-wide, so check the specific model you intend to buy. As a general rule, never unzip and remove a mattress cover regardless of brand unless the manufacturer states it is designed to be removed.
Which Novilla model is best for back pain?
No mattress can treat, cure, or prevent back pain or any spinal condition, and listings that use phrases like “back pain relief” are using marketing language rather than a clinical claim. What a mattress can do is support you in a position you find comfortable, which varies by weight and sleep position. Persistent or worsening pain, or pain that radiates, is a reason to see a clinician rather than to buy a different mattress.
Do these need a box spring?
No. All of these are mattress-in-a-box products designed for a platform base, a slatted frame, or an adjustable base. If you use slats, check the gap – most foam and hybrid manufacturers specify a maximum of around 3 inches, and wider gaps let the mattress sag between the slats and can void the warranty.
How long do they take to expand?
Compressed mattresses typically reach usable shape within 24 to 48 hours and full loft by 72. Unbox in the room where it will be used, leave it uncovered, and keep the room reasonably warm, since foam expands faster above about 65 degrees F. Expect a new-foam odor during that window that fades as it airs out.
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